You should apply if you are:
Detail-Oriented: Strong focus on precision, data analysis, and optimization.
Proactive: Constantly looking for ways to innovate and improve campaign performance.
Creative Thinker: Able to think outside the box when it comes to targeting, creative, and audience engagement.
Results-Driven: Strong focus on achieving tangible business results through performance marketing.
Team Player: Ability to collaborate with cross-functional teams, including creative, design, and analytics.
You should not apply if you:
- Can’t deal with ambiguity.
- Are an Individual Contributor
- Have no hands-on experience on Meta
Skills Required:
- Meta Blueprint certification or other related digital marketing certifications are a plus.
- Prior experience working with e-commerce businesses or direct response campaigns is preferred.
- Experience in the similar category (Supplements/ Nutrition) is a bonus.
- Strong understanding of Meta’s advertising ecosystem, including Facebook Ads Manager, Business Manager, and Analytics tools. Proficient in event tracking (standard & custom events) via Facebook Pixel, Conversions API, and SDK implementation. Strong analytical skills with experience in A/B testing, audience segmentation, and campaign optimization.
- Ability to collaborate with creative teams to develop high-converting ad creatives.
- Experience in strategizing campaigns based on in-depth audience insights and platform knowledge.
- Proficient in analyzing campaign performance data and using insights to guide decisions and campaign adjustments.
- Strong reporting skills using tools such as Excel, Google Data Studio, and Meta Analytics.
- Excellent communication skills, both written and verbal. Able to present complex data insights clearly and succinctly to stakeholders.
What will you do?
- Campaign Strategy & Execution:
Plan, execute, and optimize Meta (Facebook, Instagram) advertising campaigns
Rigorous Testing to identify the right audiences, segments, placements, and creative to maximize performance.
- Meta Algorithm Expertise:
Stay up-to-date on Meta’s algorithm updates and how they impact campaign performance, audience reach, and cost-efficiency.
Leverage in-depth knowledge of Meta’s targeting options and algorithms to optimize campaign performance, ensuring the best RoAS.
- Audience & Placement Optimization:
Deeply understand and segment audiences to ensure high engagement and conversion.
Use data to optimize audience targeting at the demographic, interest, and behavioral levels.
Optimize ad placements for maximum performance based on real-time data and insights.
Work closely with the creative team to develop and adapt high-performing ad creatives based on insights from campaign data.
Analyze creative performance and make recommendations for adjustments in design, messaging, and CTA.
- Event Tracking & Analytics:
Implement and monitor standard and custom events (via Facebook Pixel and SDK) to track key actions on the website, app, and social media.
Leverage Meta’s Analytics tools (such as Ads Manager, Meta Business Suite, and Facebook Analytics) to track, report, and analyze campaign results, providing actionable insights for optimization.
Provide in-depth analysis and reporting on campaign performance, including key metrics such as CTR, CPC, CPA, ROAS.
Extract key insights from campaign data and translate them into actionable strategies to improve campaign performance.
Deliver detailed, data-backed reports and performance reviews to stakeholders, offering clear insights and recommendations.
- Continuous Learning & Innovation:
Constantly experiment with new targeting strategies, campaign objectives, creative formats, and bidding techniques to maximize campaign success.
Keep abreast of industry trends, Meta platform updates, and competitor strategies to maintain an edge.
Education: Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent work experience)
Work Experience: 3-5 years of hands-on experience in Meta (Facebook & Instagram) advertising, with a proven track record of delivering successful campaigns.
Working Days: Monday - Friday
Location: Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
- High learning and personal growth opportunities in a dynamic environment.
- Flexible timings and a collaborative, inclusive workplace.
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.
We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding
We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers
